TURISMO EXPERIENCIAL EN PLAYA BLANCA, BARÚ

Abstract

Abstract: This article presents the results of an analysis of experiential tourism conducted in Playa Blanca (Barú) with the aim of identifying new strategies to enhance sustainable and high-quality tourism. This research was carried out qualitatively, as it involved the collection of information regarding aspects that benefit both the supply and demand in the study area. It highlights the virtues, advantages, and weaknesses of this tourist zone. Likewise, it involved the analysis and collection of data, events, and experiences of the stakeholders through observation and interpretation as a source of reliable information. Academic sources such as digital research portals, websites, theses, and related research were used for the analysis. The main finding of this study is that, despite the significant advantages of Playa Blanca, such as its natural wealth, crystal-clear waters, and white sandy beaches, certain shortcomings affect the image of this paradise. These shortcomings include the lack of price regulation for products and services offered by the local community and overcrowding during peak seasons. While local authorities have been taking steps to address these issues, the conclusion is that more coordinated policies or plans are needed to maximize the benefits that this territory offers.